It appears the trend Scott Stricklin and company started last fall with the #Hashtagonthefield is catching on in other places. Michigan, which has its spring game this upcoming weekend, will hashtag #GOBLUE on the 25 yard lines.
Where Michigan takes it further and this is pretty cool, they will feature "pre-approved" tweets featuring the #GOBLUE hashtag on their video board throughout the game. Props to Michigan for taking the idea and adding another cool concept to it.
No word yet from Scott Stricklin if he will look to one-up the Wolverines by tattooing #HailState on his cheek.