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"It’s a phenomenal idea. It’s a fun way to involve social media at the game, and to TV viewers...

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"It’s a phenomenal idea. It’s a fun way to involve social media at the game, and to TV viewers it’s going to stir up some emotions between both teams. I can definitely see the the Mavs and other teams doing it."

Dallas Mavericks Owner Mark Cuban's Thoughts Regarding State's Endzone Hashtag Idea

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