Mississippi State certainly loves utilizing billboards. It’s an integral part of the rivalry that is the Battle for the Golden Egg and it’s been a key part of MSU’s marketing strategy for several years now. And what better way to welcome Joe Moorhead than with billboards. Lots and lots of billboards:
Mississippi is now covered with #MoorCowbell!#HailState pic.twitter.com/mQ8981RNgu— HailState (@HailState) November 29, 2017
There’s over 70 of these things. That’s not a joke. There’s quite a few of them and MSU is all in on billboard marketing.
Billboards are now LIVE in more than 70 locations from Memphis to Biloxi.— MSU Marketing (@HailStateMKTG) November 29, 2017
Welcome to the FAMILY, @BallCoachJoeMo!#MoorCowbell #HailState https://t.co/PgZOYnP7Du
THEY HAVE 11 OF THESE BILLBOARDS IN THE MEMPHIS AREA ALONE
All over the place, there are 11 in Memphis! pic.twitter.com/g6XTKw7wol— MSU Marketing (@HailStateMKTG) November 29, 2017
Here’s a few examples of what these beautiful billboards look like:
In Flowood, MS #hailstate #moorcowbell pic.twitter.com/URkVxTPQyS— Robert Short (@rjshort32) November 29, 2017
Already seeing #MoorCowbell pop up on digital billboards in Jackson pic.twitter.com/STwlnW5T2r— Chris Hudgison (@ChrisHudgison) November 29, 2017
It’s beautiful. It’s perfect. And now I just want one of these shirts.
We’ve got one in the mail & headed your way!!#MoorCowbell #HailState pic.twitter.com/FupPcgO3zJ— MSU Football (@HailStateFB) November 29, 2017