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This conspiracy runs deeper than we thought

Who knew that the NCAA's greed in benefiting off of player's likenesses in their online store would extend all the way back to 2008.

Mark, you got some 'splainin' to do!
Mark, you got some 'splainin' to do!
Brian Spurlock-US PRESSWIRE

Well, today has been interesting. Even in the most boring of summer days, bogging through the deepest depths of the dung that is the allegations against Johnny Football, we were given something quite interesting. Jay Bilas, among many others, discovered that the NCAA's online store,, conveniently steered online shoppers towards jerseys for their favorite players a likeness jersey for their favorite player, all by searching their name in the search bar.

There were searches related to Mississippi State as well (check them out on Mike Bonner's timeline), but upon doing some further digging ourselves, For Whom the Cowbell Tolls may have uncovered the most damning evidence against the NCAA's profiteering:

NCAA store Henig

click to embiggen

That's right folks, the search on the NCAA's online store led us DIRECTLY to Mike Henig's jersey.