My 15th favorite Mississippi St. Bulldogs moment of 2016 is something of a personal one. The #AlwaysRunNeverPass hash tag that actually became a thing.
It started based off of a couple of tweets I posted during the Kentucky game. Here they are.
Always run, never pass.— Justin Strawn (@JStrawnFWtCT) October 23, 2016
Again, always run, never pass. https://t.co/bilDTM3BZg— Justin Strawn (@JStrawnFWtCT) October 23, 2016
Deserves to be repeated after the Fitzgerald run for a touchdown. https://t.co/KPZQwCOeL3— Justin Strawn (@JStrawnFWtCT) October 23, 2016
The following week, our managing editor Ethan had written an article and included the tweets and actually turned the phrase into a hashtag. I don’t think either of us really thought about trying to make into anything special, but then the Arkansas game rolled around.
Arkansas entered the game in Starkville with the worst yards per carry allowed in the country. We tweeted about it a little bit, and it started to make its presence on Twitter a little more and more. Then I heard Brian Hadad mention it on Bulldog Sports Radio. So I ran a piece and linked the Twitter search results for the #AlwaysRunNeverPass hashtag to try to give it a little momentum. Ethan took it a step further and put it in the title of a post. Next thing I know, this happened.
Starting to see what is meant by the #AlwaysRunNeverPass offense...— no eggs here (@RedCupRebellion) November 26, 2016
November 26, 2016
#AlwaysRunNeverPass https://t.co/oqKYzjiDOk— Andrew Stevens (@MsufanAndrew) November 26, 2016
#ALWAYSRUNNEVERPASS was the key tonite, great beat down in the egg bowl on the road! #HailState— King Molder (@kingmolder) November 26, 2016
Jesse Palmer is a member of #alwaysrunneverpass— James Mckell (@JamesRMckell) November 26, 2016
Dawgs up 21 with 35 seconds left in the 3rd quarter! #AlwaysRunNeverPass #HailState— Deplorable D-Mart (@d_mart23) November 26, 2016
See #alwaysrunneverpass sets up brilliant plays like that TD! That was b e a uuuuuuuutiful! #HailState— Justin W. White (@RevJDubya) November 26, 2016
#alwaysrunneverpass #alwaysrunneverpass #alwaysrunneverpass #alwaysrunneverpass #alwaysrunneverpass #alwaysrunneverpass #alwaysrunneverpass— Kyle Knight (@msudogfan) November 26, 2016
#AlwaysRunNeverPass https://t.co/QfSNimDZtO— Mile High Dawg (@Colorado_Dawg) November 26, 2016
@BulldogsRadio dan said screw the #alwaysrunneverpass— Jake Errington (@09soccerwolf) November 20, 2016
Somebody missed the #AlwaysRunNeverPass memo.— Bulldog Sports Radio (@BulldogsRadio) November 20, 2016
#AlwaysRunNeverPass pic.twitter.com/a58PbzPfp7— TruMaroonNation (@TruMaroonNation) November 20, 2016
There were literally hundreds more I could have put on this post. It’s amazing how it took off.
So thanks to Ethan for taking a couple of tweets I posted during a game as a joke and trying to make it into a movement. And thanks to you guys for picking the ball up and running with it, no pun intended. Okay, maybe it was a little intended. It was really fun to watch unfold.